Before applying eye shadow there are a few things I like to do so that my eye shadow stays for longer. This is especially useful if you do not have an eye primer or if you don't have much time for your eye makeup.
1. Apply concealer to your whole lid up to your brow. Use a concealer brush, or your fingers, to blend fully. You can even go underneath your eye at this point.
2. Next brush over or pat with loose/pressed powder to set it.
Your eye area will look much better and be a much better base on which to work. It is a huge improvement on applying nothing to the eye area. Give it a go!!
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